Luxury watch sellers are getting pretty creative lately, accroding to Retail Jeweller Magazine, Leicester jewellery retailer Lumbers has found a unique way to display thier Breilting watches. A custom made display.
The display was created by Briley Manufacturing and its basically a 3 sided frame inside glass with graphics and backlighting. Sounds simple, right? No… Birley Manufacturing, who has been provindg the retail industry with interior solutions for 133 years, says that it was the first job like it for its company and that the case was probably the most innovative display you will see. According to them:
“The design and manufacturing process required for this project demonstrates the high degree of bespoke and specialist interior fittings which Birley can offer. The new display replaced a more traditional structure and was installed over a weekend.”
We can’t find a better image of the display or the Breitling watches, but if you are in the area and you happen to be able to get an image of one.. let us know!
To commemorate the 125th birthday of the Breitling, the company released a Breitling Navitimer watch to celebrate. Now, there’s been a lot of confusion because of this. The Breitling Navitimer watch is not 125 years old, Breitling the company is. We are going to take a deeper look into the Breitling Navitimer history and its journey that made it the number one aviation watch today.
The version of the story we are telling here at the Breitling Blog, is not definitely the whole story. The only people who know the real story of the birth of the Breitling Navitimer are not talking; it is clouded in mystery, conspiracy theories, and a lot of emotion.
The best place to start is the name… Navitimer derives from two words; Navigation and Timer. It all started in 1952 when Breitling partnered with Aircraft Owners & Pilots Association (AOPA) in 1952 and the AOPA made the Breitling Navitimer it’s official watch. This was also the birth of the winged B logo because the AOPA watches all bore the wings on the dial and the Breitling logo was on the back; eventually the two came together to form the “winged B”.
The first movement was the Valjoux 72, however it was replaced by the Venus 178 movement. The Valjoux 72 is very rare today and is a prized watch for Breitling enthusiast today.
I was browsing online for other ways to purchase authentic Breitling watches, as usual, and while I was on Amazon.com… I thought to myself. Let me sort from highest to lowest price.
The results were interesting enough to share. Of course, I didn’t include the high priced watches that did not include a picture. That’ defeats the purpose! Here are the 3 highest price Breitling watches on Amazon.com that include a picture of the product.
3rd Highest Price Breitling Watch on Amazon.com cost $26,645
New Breitling for Bentley Motors Men’s Solid 18K gold watch with a deployment buckle clasp, 18 K yellow gold case and bracelet, luminescent hands and markers, black dial, 25 jewels, 330 feet of water resistance, and self winding automatic chronometer movement.
Okay, let’s admit. Selling your used Breitling watch or buying a used Breitling watch is like selling a car. They are so valuable and so expensive; you don’t want to end up buying the wrong one.
With cars, you can get a car report, which tells you everything your watch has been through. Now, Breitling is taking that concept and applying to their watches by extending their Solarsoft ERP system to include catalogue price updates, to track spare parts, and to build a service history for every Breitling timepiece.
Arvind Mehta, from Breitling UK explains it:
The ability to track the individual spares used in a repair will enable Breitling UK to improve the quality of its customer service.
Furthermore, the company will be able to undertake in-depth analysis of warranty costs by watch type and by year of manufacture, which will deliver greater insight to drive performance improvements.
The highly adaptable nature of the ERP software enables continual small enhancements, typically every three to six months, to support business expansion
Future developments are even more exciting. It seems that Breitling is planning to provide their retailers access to the system online. That way they can order online and track any watch repairs and servicing. It’s a big move for the traditional company, but it’s about time!
Today I stumbled across a 9 minute movie about the Breitling Emergency Watch. The Breitling Emergency watch is a popular Breitling watch worn by adventurist that allows you to send a distress signal out to emergency officials when you get into danger.
When it comes to the Breitling straps available to you when you purchase a Breitling watch, you have choices. More than that, when your Breitling watch straps gets old you also have more choices to choose from when looking for a new one.
It’s important to understand that a Breitling watch strap and a Breitling watch bracelet are two different things. Monday, we will be discussing Breitling watch bracelets. Here are the different types of Breitling watch straps available to you today:
Recently I was at a Breitling watch dealer and the Breitling Blackbird caught my eye. There was something about it that was a little different. I noticed that is had an additional shine and that it had more sparkle than a normal Breitling Blackbird watch.
Well, not only was I right, I was also pretty late on the news. Anyway, the new Breitling Blackbird watch is really nice. The versions include The Satin Steel version with a serial number of A4435910/B811…
This 2009 Breitling Blackbird watch has all the same specifications including stainless steel case, scratch resistant sapphire crystal, 22 mm band width, black dial, bi-directional bezel, automatic self winding movement, 990 feet of water resistance, and a fold over clasp with safety.
Here are some great Breitling watch videos teaching you how to do everything from testing your Breitling Emergency watch to changing your Breitling watch bracelet.
Breitling is considered a pioneer in aviation timekeeping
The company started making Breitling watches based on aviation following World War I
Aircraft Owners and Pilots Association named the Breitling Chronomat Watch its official watch
Astronaut Scott Carpenter wore his Breitling watch in space creating the Breitling Cosmonaute watch
Today, Breitling watches remain the top choice for commercial pilots
Leon Breitling was 24 when he started making watches in 1892
The Breitling Chronomat was the only watch equipped with a log scale calculator in 1942
In 2003 Breitling and Bentley joined forces to create watches
A Chronolog is the name of Breitling’s annual catalog.
Time Magazine said this, “the firm of Leon Breitling introduces a new stopwatch that is intended for engineers and technicians, and is equipped with a calculator as well as three hands for time and speed measurements.” about the Breitling Navitimer
